Product Innovation and User Experience Design
 
 

Project: Iomega

 
Iomega Predator

Iomega's Predator reshapes CD-RW drives, and with a name that seems inspired by a shoot-'em-up PC game and a design that looks like a Little Green Person's flying saucer, is designed to stand out from the pack.

 

 
Designed with a streamlined exterior and futuristic bodywork, the Predator also doubles as a stylish second CDRom drive, allowing you to use two CDRom-based applications simultaneously. A headphone socket and volume control allows users to listen to audio CDs direct from the Predator, and a psychedelic pattern on the top of the case signifies when a disc is in motion by rotating in a hypnotic, yet soothing manner.