Product Innovation and User Experience Design
 
 

Project: <Lego

 
Lego INmotion

What happens when you bring together the automotive industry's premier supplier of automotive interior systems with one of the world's leading toy manufacturers? You get the "ultimate family concept vehicle" -- called LEGO(R) InMotion by Johnson Controls.

LEGO InMotion by Johnson Controls -- developed through an exclusive partnership between Johnson Controls and the LEGO Company -- completely redefines the vehicle interior with more than 50 new features to surprise and delight consumers. According to the companies, the bold colors and materials used in the concept express the brand synergies between Johnson Controls and LEGO. The innovative design was developed based on extensive consumer research, conducted by Johnson Controls, on what families need and want in their vehicles.

 
Project participation by Syncroness senior designer while at Hauser Inc.
Lego.com